Following nationwide protests to condemn police brutality against Black people, a key grassroots organization this week has shifted its attention to philanthropy, with a goal of raising $50 million this year.

The Movement for Black Lives, an effort started after the shooting of Michael Brown in Ferguson, Mo., in 2014, along with several progressive philanthropic donor networks, held a conference call Monday to urge grant makers and wealthy donors to provide millions of dollars to support advocacy efforts aimed at reallocating money from police departments to education, health care, and housing. Nearly 700 individual donors and leaders from private, family, and corporate foundations were on the call, many of whom had not previously supported social-justice causes.